Our Readers....

Readers Survey 2009
Source: Readex Research, July 2009

Our Readers
88% of readers are female
69% between 25-44
Median age: 37

87% of readers have some college
64% have a college degree or post-graduate work

Mean Income is $82,600.
Median income is 78,000.

81% of our readers do NOT get the daily newspaper

71% of our readers do NOT get the Sunday newspaper

Only 7% of our readers read another local parenting publication

Primary Shoppers
            76% of our readers are the primary shoppers for their homes
            88% of our readers are the primary shoppers for themselves
            79% of our readers are the primary shoppers for their children
            42% of our readers are the primary shoppers for their spouse

Readership – 70,000

Ages of Readers’ Children
            21% have children under age 2
            46% have children ages 2-4
            46% have children ages 5-9
            16% have children ages 10-12
            19% have children ages 13-up

Buying Decisions
95% of readers sometimes or frequently use Baltimore’s Child ads to make buying decisions
4% always use Baltimore’s Child ads to make buying decisions
32% frequently use Baltimore’s Child ads to make buying decisions
59% sometimes use Baltimore’s Child ads to make buying decisions