Ad Specifications for Digital Files

Ad Specifications for Digital Files
Ad Preparation
All ads must be made with 100% Black, no rich Blacks. If color, ads must be CMYK with Black at 100%. Ink density should be 240 maximum. All ads must have a border around them.
Ad Submission
Digital files only, no film or prints accepted. Submitted files must be compatible with Macintosh OS.
We accept the following:
Adobe PDF Preferred. All fonts embedded. 100% Black or CMYK process with Black 100%. High Resolution/Press Quality optimized.
Adobe InDesign CS2 or earlier. All linked files and fonts.
Adobe Illustrator CS2 or earlier. 300dpi/CMYK, fonts converted to outlines.
Adobe Photoshop CS2 or earlier saved as psd file. 300dpi/CMYK or Grayscale. Any image saved as a Halftone should be 300 dpi and the input level changed to 240 (default in Photoshop is 255). Pleas check your darkest areas using the navigator/information levels in Photoshop. This will prevent the ink gain on the printer from spreading too much.
QuarkXPress 6.0 or earlier, saved down to 4.0 is best. All fonts, logos and scans must be included.
Unacceptable Formats: We can not accept ads in Microsoft Word or Publisher.

If you are submitting text to be typeset by Baltimore’s Child, all images should be sent separately, not embedded in the Word
file.
Any fonts supplied by an advertiser on a PC must accept a substitute font. All Mac fonts must be Post Script fonts.
Media Submission
CDs, email or ftp.

Questions? email Charlotte Bohn at Charlotte@BaltimoresChild.com or call 410-467-0087
Rev. 10/07