Advertising Specifications and Deadlines

Ad sizes for Baltimore’s Child - PLEASE SCROLL DOWN TO SEE NEW SIZES STARTING WITH JULY 2013 ISSUE.
Display
Size width x height decimal equivalent

Full Page: 9 1/2” x 11” 9.5 x 11.0

3/4 Page: 9 1/2” x 8 3/16” 9.5 x 8.1875

Jr. Page: 6 1/4” x 11” 6.25 x 11.0

1/2 Page: (H) 9 1/2” x 5 3/8” 9.5 x 5.375
(Tall V) 4 5/8” x 11” 4.625 x 11.0
(V) 6 1/4” x 8 3/16” 6.25 x 8.1875

1/3 Page: (H) 6 1/4” x 5 3/8” 6.25 x 5.375
(Long H) 9 1/2” x 3 1/2” 9.5 x 3.5
(Tall V) 3” x 11” 3.0 x 11.0
(V) 4 5/8” x 7 1/4” 4.625 x 7.25

1/4 Page: 4 5/8” x 5 3/8” 4.625 x 5.375

1/6 Page: (H) 4 5/8” x 3 1/2” 4.625 x 3.5
(V) 3” x 5 3/8” 3.0 x 5.375

1/8 Page: 4 5/8” x 2 9/16” 4.625 x 2.5625

1/9 Page: 3” x 3 1/2” 3.0 x 3.5

1/12 Page: 3” x 2 9/16” 3.0 x 2.5625

1/18 Page: (H) 3” x 1 5/8” 3.0 x 1.625


Classified
1/18 Page: (V) 1 3/8” x 3 1/2” 1.375 X 3.5

1/24 Page: 1 3/8” x 2 9/16” 1.375 x 2.5625

1/36 Page: 1 3/8” x 1 5/8” 1.375 x 1.625

Deadline for Baltimore’s Child is the 5th of the month prior to publication.

The final trim size of Baltimore’s Child is 10.75” w x 11" h.
The live image area is 9.75” x 10” and the bleed size is 11.25” x 11.5”.


Ad sizes for
• A Special Edition

Size width x height decimal equivalent
Full page 6 1/2” x 9 3/4” 6.5 x 9.75

3/4 page 6 1/2” x 7 1/4” 6.5 x 7.25

Half page 3 1/8” x 9 3/4” 3.125 x 9.75
or 6 1/2” x 4 3/4” 6.5 x 4.75

1/4 page 3 1/8” x 4 3/4” 3.125 x 4.75
or 6 1/2” x 2 1/4” 6.5 x 2.25

1/8 page 3 1/8” x 2 1/4” 3.125 x 2.25

1/16 page 1 7/16” x 2 1/4” 1.4375 x 2.25

Bleed dimensions for A Special Edition:
Live image area: 6.25" x 9.875" Trim: 7.125" x 10.75" Bleed should exceed final trim by 3/8" minimum (more is always better) on all 4 sides.

Deadlines for A Special Edition Vary. Please call 410-542-4166 or e-mail BaltoChild@aol.com for information.

Specifications for Digital Files

Ad Specifications for digital files
Ad Preparation
All ads must be made with 100% Black, no rich Blacks. If color, ads must be CMYK with Black at 100%. Ink density should be 240 maximum. All ads must have a border around them.
Ad Submission
Digital files only, no film or prints accepted. Submitted files must be compatible with Macintosh OS. No Windows or Publisher documents will be accepted.
We accept the following:
Adobe PDF Preferred. All fonts embedded. 100% Black or CMYK process with Black 100%. High Resolution/Press Quality optimized.
Adobe InDesign CS4 or earlier. All linked files and fonts.
Adobe Illustrator CS4 or earlier. 300dpi/CMYK, fonts converted to outlines.
Adobe Photoshop CS4 or earlier saved as psd file. 300dpi/CMYK or Grayscale. Any image saved as a Halftone should be 300 dpi and the input level changed to 240 (default in Photoshop is 255). Please check your darkest areas using the navigator/information levels in Photoshop. This will prevent the ink gain on the printer from spreading too much.
Unacceptable Formats. We will not accept ads in Microsoft Word or Publisher. If you are submitting text to be typeset by Baltimore’s Child, all images should be sent separately, not embedded in the Word file.
Any fonts supplied by an advertiser on a PC must accept a substitute font. All Mac fonts must be Post Script fonts.
Media Submission
CDs or email.
Questions? email Charlotte Bohn at Charlotte@BaltimoresChild.com or call Charlotte at 410-467-0087.

Specifications for Tile Ads

Specifications for tile ads on www.BaltimoresChild.com
Size
Tile ads should measure 150 pixels X 150 pixels
Format
GIF or Animated GIF file
Recommended Maximum File Size
35K
Questions? Call Charlotte Bohn, 410-467-0087 or e-mail: Charlotte@BaltimoresChild.com

Specifications for tile ads on www.MarylandTeachersGuide.com
Size
Home Page: Tile ads should measure 125 pixels X 125 pixels and should be in a .PNG format.
Directory Pages: Tile ads for Directory Pages should measure 150 pixels X 150 pixels, GIF or Animated GIF file
Recommended Maximum File Size
35K
Questions? Call Charlotte Bohn, 410-467-0087 or e-mail: Charlotte@BaltimoresChild.com

Print Advertising

NEW Sizes for Baltimore’s Child  - Beginning with July 2013 issue.

Full Page - 7.125 W X 9.4375 H

2/3 Page - 4.75 W X 9.4375 H

½ Page Horizontal - 7.125 w X 4.625 H

½ Page Vertical - 3.5 W X 9.4375 H

1/3 Page Square - 4.75 W X 4.625 H

1/3 Page Vertical - 2.25 W X 9.4375 H

¼ Page - 3.5 W X 4.625 H

1/6 Page Square - 3.5 W X 3.0635 H

1/6 Page Vertical - 2.25 W X 4.625 H

1/8 Page - 3.5 W X 2.25 H

1/12 Page - 2.25 W X 2.25 H

CLASSIFIED

1/24 page Horizontal - 2.25 W X 1.0625 H

1/24 Page Vertical - 1.0625 W X 2.3125 H

Specifications for Directory Logos

Directory Logos will appear above the advertiser's business name in the appropriate directories. Logos should be JPG or GIF files measuring 75 pixels high. Width will be proportional. Baltimore's Child can resize logos that are sent in a PDF, GIF or JPG file, if necessary.
Questions? Contact Charlotte Bohn, 410-467-0087, or email: Charlotte@BaltimoresChild.com.

Specifications for Banner Ad on Baltimore's Child Mobile Site for Smart Phones