Advertising Specifications and Deadlines
Ad sizes for Baltimore’s Child
Display
Size width
x height decimal
equivalent
Full Page: 9
1/2” x 11” 9.5
x 11.0
3/4 Page: 9
1/2” x 8 3/16” 9.5
x 8.1875
Jr. Page: 6
1/4” x 11” 6.25 x 11.0
1/2 Page: (H) 9 1/2” x 5
3/8” 9.5
x 5.375
(Tall V) 4 5/8” x
11” 4.625
x 11.0
(V) 6 1/4” x 8
3/16” 6.25
x 8.1875
1/3 Page: (H) 6 1/4” x 5 3/8” 6.25
x 5.375
(Long H) 9 1/2” x 3 1/2” 9.5
x 3.5
(Tall V) 3” x 11” 3.0
x 11.0
(V) 4 5/8” x 7 1/4” 4.625
x 7.25
1/4 Page: 4
5/8” x 5 3/8” 4.625
x 5.375
1/6 Page: (H) 4 5/8”
x 3 1/2” 4.625
x 3.5
(V) 3” x 5 3/8” 3.0
x 5.375
1/8 Page: 4
5/8” x 2 9/16” 4.625
x 2.5625
1/9 Page: 3”
x 3 1/2” 3.0
x 3.5
1/12 Page: 3”
x 2 9/16” 3.0
x 2.5625
1/18 Page: (H) 3” x 1 5/8” 3.0
x 1.625
Classified
1/18 Page: (V) 1 3/8” x 3 1/2” 1.375
X 3.5
1/24 Page: 1
3/8” x 2 9/16” 1.375
x 2.5625
1/36 Page: 1
3/8” x 1 5/8” 1.375
x 1.625
Deadline for Baltimore’s Child is the 5th of the month prior to
publication.
The final trim size of Baltimore’s Child is 10.75” w x 11.125" h. Live image area is 9.75" w x 11" which is reduced in camera in depth by 9% to fit an image area of 9.75" x 10".
The bleed should be .5" beyond the final trim size.
Ad sizes for
• A Special Edition
• The Parents’ Pages,
• The Maryland Field Trip and Teachers’ Guide
Size width
x height decimal
equivalent
Full page 6
1/2” x 9 3/4” 6.5
x 9.75
3/4 page 6
1/2” x 7 1/4” 6.5
x 7.25
Half page 3
1/8” x 9 3/4” 3.125
x 9.75
or
6 1/2” x 4 3/4” 6.5
x 4.75
1/4 page 3
1/8” x 4 3/4” 3.125
x 4.75
or
6 1/2” x 2 1/4” 6.5
x 2.25
1/8 page 3 1/8” x 2 1/4” 3.125
x 2.25
1/16 page 1 7/16” x 2 1/4” 1.4375
x 2.25
Bleed dimensions for The Parents' Pages, The Maryland Field Trip and Teachers' Guide and A Special Edition:
Live image area: 6.25" x 9.875"
Trim: 7.125" x 10.75"
Bleed should exceed final trim by 3/8" minimum (more is always better) on all 4 sides.
Deadlines for A Special Edition, The Parents’ Pages and The
Teachers’ Guide Vary. Please call 410-367-5883 or e-mail BaltoChild@aol.com for
information.
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Specifications for Digital Files
Ad
Specifications for digital files
Ad Preparation
All ads must be made with
100% Black, no rich Blacks. If color, ads must be CMYK with Black at 100%. Ink
density should be 240 maximum. All ads must have a border around them.
Ad Submission
Digital files only, no film
or prints accepted. Submitted files must be compatible with Macintosh OS. No Windows or Publisher documents will be accepted.
We accept the following:
Adobe PDF Preferred. All
fonts embedded. 100% Black or CMYK process with Black 100%. High Resolution/Press
Quality optimized.
Adobe InDesign CS4 or
earlier. All linked files and fonts.
Adobe Illustrator CS4 or
earlier. 300dpi/CMYK, fonts converted to outlines.
Adobe Photoshop CS4 or
earlier saved as psd file. 300dpi/CMYK or Grayscale. Any image saved as a
Halftone should be 300 dpi and the input level changed to 240 (default in
Photoshop is 255). Please check your darkest areas using the
navigator/information levels in Photoshop. This will prevent the ink gain on
the printer from spreading too much.
Unacceptable Formats. We
will not accept ads in Microsoft Word or Publisher. If you are submitting text
to be typeset by Baltimore’s Child, all images should be sent separately, not
embedded in the Word file.
Any fonts supplied by an advertiser on a PC must accept a substitute font.
All Mac fonts must be Post Script fonts.
Media Submission
CDs or email.
Questions? email Charlotte Bohn at Charlotte@BaltimoresChild.com or call Charlotte at 410-467-0087.
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