Advertising Specifications and Deadlines


Ad sizes for Baltimore’s Child
Display
Size width x height decimal equivalent

Full Page: 9 1/2” x 11” 9.5 x 11.0

3/4 Page: 9 1/2” x 8 3/16” 9.5 x 8.1875

Jr. Page: 6 1/4” x 11” 6.25 x 11.0

1/2 Page: (H) 9 1/2” x 5 3/8” 9.5 x 5.375
(Tall V) 4 5/8” x 11” 4.625 x 11.0
(V) 6 1/4” x 8 3/16” 6.25 x 8.1875

1/3 Page: (H) 6 1/4” x 5 3/8” 6.25 x 5.375
(Long H) 9 1/2” x 3 1/2” 9.5 x 3.5
(Tall V) 3” x 11” 3.0 x 11.0
(V) 4 5/8” x 7 1/4” 4.625 x 7.25

1/4 Page: 4 5/8” x 5 3/8” 4.625 x 5.375

1/6 Page: (H) 4 5/8” x 3 1/2” 4.625 x 3.5
(V) 3” x 5 3/8” 3.0 x 5.375

1/8 Page: 4 5/8” x 2 9/16” 4.625 x 2.5625

1/9 Page: 3” x 3 1/2” 3.0 x 3.5

1/12 Page: 3” x 2 9/16” 3.0 x 2.5625

1/18 Page: (H) 3” x 1 5/8” 3.0 x 1.625


Classified
1/18 Page: (V) 1 3/8” x 3 1/2” 1.375 X 3.5

1/24 Page: 1 3/8” x 2 9/16” 1.375 x 2.5625

1/36 Page: 1 3/8” x 1 5/8” 1.375 x 1.625

Deadline for Baltimore’s Child is the 5th of the month prior to publication.

The final trim size of Baltimore’s Child is 10.75” w x 11.125" h. Live image area is 9.75" w x 11" which is reduced in camera in depth by 9% to fit an image area of 9.75" x 10".

The bleed should be .5" beyond the final trim size.


Ad sizes for
• A Special Edition
• The Parents’ Pages,
• The Maryland Field Trip and Teachers’ Guide

Size width x height decimal equivalent
Full page 6 1/2” x 9 3/4” 6.5 x 9.75

3/4 page 6 1/2” x 7 1/4” 6.5 x 7.25

Half page 3 1/8” x 9 3/4” 3.125 x 9.75
or 6 1/2” x 4 3/4” 6.5 x 4.75

1/4 page 3 1/8” x 4 3/4” 3.125 x 4.75
or 6 1/2” x 2 1/4” 6.5 x 2.25

1/8 page 3 1/8” x 2 1/4” 3.125 x 2.25

1/16 page 1 7/16” x 2 1/4” 1.4375 x 2.25

Bleed dimensions for The Parents' Pages, The Maryland Field Trip and Teachers' Guide and A Special Edition:
Live image area: 6.25" x 9.875" Trim: 7.125" x 10.75" Bleed should exceed final trim by 3/8" minimum (more is always better) on all 4 sides.

Deadlines for A Special Edition, The Parents’ Pages and The Teachers’ Guide Vary. Please call 410-367-5883 or e-mail BaltoChild@aol.com for information.


Specifications for Digital Files


Ad Specifications for digital files
Ad Preparation
All ads must be made with 100% Black, no rich Blacks. If color, ads must be CMYK with Black at 100%. Ink density should be 240 maximum. All ads must have a border around them.
Ad Submission
Digital files only, no film or prints accepted. Submitted files must be compatible with Macintosh OS. No Windows or Publisher documents will be accepted.
We accept the following:
Adobe PDF Preferred
. All fonts embedded. 100% Black or CMYK process with Black 100%. High Resolution/Press Quality optimized.
Adobe InDesign CS4
or earlier. All linked files and fonts.
Adobe Illustrator CS4
or earlier. 300dpi/CMYK, fonts converted to outlines.
Adobe Photoshop CS4
or earlier saved as psd file. 300dpi/CMYK or Grayscale. Any image saved as a Halftone should be 300 dpi and the input level changed to 240 (default in Photoshop is 255). Please check your darkest areas using the navigator/information levels in Photoshop. This will prevent the ink gain on the printer from spreading too much.
Unacceptable Formats.
We will not accept ads in Microsoft Word or Publisher. If you are submitting text to be typeset by Baltimore’s Child, all images should be sent separately, not embedded in the Word file.
Any fonts supplied by an advertiser on a PC must accept a substitute font. All Mac fonts must be Post Script fonts.
Media Submission
CDs or email.
Questions? email Charlotte Bohn at Charlotte@BaltimoresChild.com or call Charlotte at 410-467-0087.



Specifications for Tile Ads


Specifications for tile ads on www.BaltimoresChild.com
Size
Tile ads should measure 150 pixels X 150 pixels
Format
GIF or Animated GIF file
Recommended Maximum File Size
35K
Questions? Call Sharon, 410-367-5884 or e-mail Sharon@BaltimoresChild.com